As every year, the NGO WWF calls for Earth Hour
Next Saturday, March 24th, Earth Hour will be celebrated, a movement created and organized by the NGO World Wildlife. The initiative, which takes place every year, aims to raise public awareness of the importance of the environment and the proper daily use of energy.
The event, which takes place between 8:30 p.m. and 9:30 p.m, local time in each country, consists of people from all over the world turning off the lights for one hour to become aware of the effects of climate change on our planet. In order to promote this action and make the population aware of it, the big cities extinguish their greatest monuments during this period of time, leaving the city in the dark and helping to give visibility to an action that is very necessary.
With this gesture and this campaign, we want to make the population understand that it is not only something specific, but that we must carry out these actions in our daily lives to protect the environment. Something as simple as turning off the light when we don’t need it, riding a bike instead of a car, using an electric scooter or other sustainable vehicle, unplugging electrical devices when we’re not using them, and a long etcetera that we live with every day.
Earth Hour was launched in 2007 in Sydney, Australia, and its first edition brought together two million people. This is a global awareness campaign promoted by the NGO World Wildlife Fund (WWF), organized in Argentina by the Fundación Vida Silvestre. Little by little the movement spread to different cities, and in 2013, more than 7,000 cities from 153 countries on all continents turned off their lights to get involved in the Earth Hour. More than 1,300 monuments and landmarks, such as the Sydney Opera House in Australia, the Eiffel Tower in Paris, the Empire State Building in New York, or the Obelisk in Buenos Aires, spent an hour in the dark for the cause. In just a few years, Earth Hour has become the largest environmental campaign the planet has ever seen.
Eating less, recycling more, creating less waste, walking, cycling, eating less meat, eating more vegetables, supporting local businesses, driving electric vehicles… are daily actions that demonstrate your commitment to a healthy environment. Which of them do you already practice? From Silence we invite you to be part of Earth Hour and take small daily actions that contribute to a better ecosystem.
We’re waiting for you this Saturday with the lights out!
